Audiences, Bidding, Placement for Facebook Ad Campaigns Now Determined at Ad Set Level
Facebook announced a change to its ad campaign structure Thursday: The audiences, bidding and placement for campaigns are now determined at the ad set level, rather than the ad level.
Facebook announced a change to its ad campaign structure Thursday: The audiences, bidding and placement for campaigns are now determined at the ad set level, rather than the ad level.
The changes will roll out globally over the next few weeks, according to Facebook, and once the ads create tool, Ads Manager and Power Editor have been updated, it will apply to all newly created ad sets.
According to the social network, delivery, spend and performance of ads in existing ad sets will be unaffected, and targeting, placement and bid settings for those ad sets can continue to be defined via the ads create tool, Ads Manager and Power Editor at the ad level.
Facebook added that advertisers will not be required to migrate existing ad sets to the new method until January, although they are free to do so now, with help available within Ads Manager and Power Editor.
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