Facebook Revamps Audiences in Ads Manager

By David Cohen 

CustomAudiencesCustomizeColumns650Facebook appears to have revamped the audiences section of its Ads Manager, including the creation of custom audiences.

Reader Adomas Baltagalvis shared the screenshots above and below with AllFacebook, saying that audiences can now be filtered by:

  • Quick Look
  • Recently Used
  • In Active Ads
  • Action Needed
  • Shared
  • Type
  • Custom Audience
  • Lookalike
  • Saved Target Group
  • Availability
  • Ready
  • Not Ready
  • Error
  • Sources
  • Data File
  • Website
  • Mobile App
  • Saved Target Group
  • Page Audience
  • Event Audience

He noted that the event audience option is new, but there was no information on how to use it.

Baltagalvis also outlined the options for customizing columns:

  • Type
  • Source
  • Size
  • Availability
  • Date Created
  • Audience ID
  • Sharing

Finally, he noted a new feature that will simplify the process of creating custom audiences: Advertisers can now copy and paste their customer lists, rather than having to download .csv or text files.

Advertisers: What do you think? Have you seen these changes yet?