AT&T Trying to Clarify iPhone 3G S Upgrade Pricing

AT&T’s iPhone 3G S upgrade pricing plan for current iPhone 3G owners has caused quite a commotion in the U.S. The upgrade policy is actually not so different from any other U.S. carrier. Here’s how phone upgrades work in general: The vast majority of cell phone users pick a phone that fits their needs reasonably well and sign a 2-year contract. At the end of that contract they are eligible to buy a new phone at a subsidized price and sign another 2-year contract.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in