AT&T Offering Up to $450 to Customers Who Switch From T-Mobile

ATTMobile carrier AT&T is worried about T-mobile enough to incentivize new customers for switching. The latest promotion from AT&T will give any customer $200 bill credit towards their account and an additional $250 value for a trading in a phone. So if you don’t get a new phone through AT&T, you’ll only get the $200 coupon.

Late last year, T-Mobile was rumored to be considering the same tactic, so perhaps this is a preemptive move from AT&T.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in