Atria Books Releases First SmartBook
Atria Books, a Simon & Schuster imprint, launched a new experiment last week.The first thousand hardback copies of The Impulse Economy will have a little something extra.
If you find one on a bookstore shelf, whip out your NFC (near field commincation) enabled smartphone and hold it near the book. Each of the thousand copies will have an embedded RFID tag. With the right smartphone you’ll be able to scan the tag and be directed to a website that has content related to the book.
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