How Professional Sports Are Monetizing Through Social Media

By Shea Bennett Comment

There is lots of talk these days about acquiring fans, building community and driving two-way conversations, but significantly less is written about how these things correlate to the bottom line.

This is certainly true in the world of pro sports. Is social media more significant for driving revenue through ticket sales or merchandise? What do sponsorship deals on Twitter and Facebook look like?

See Kevin Cote (Golden State Warriors), Patrick Hooper (San Jose Sharks), Sam Laird (Mashable), Jonathan Martinez (Oakland Raiders), Bryan Srabian (San Francisco Giants) and Jason Mitchell (Movement Strategy) at the AllTwitter Marketing Conference, June 4 in San Francisco. In this panel, they’ll discuss how professional sports teams and leagues measure the ROI of their social media actions and specifically what they are doing to drive incremental revenue through Twitter and Facebook.

See these and other leading professionals from Buffer22Squared, NestivityDatasiftTopsyRallyverse, Optimal and at AllTwitter Marketing Conference.

Register before June 4 and save. Don’t delay: register now!