How Professional Sports Are Monetizing Through Social Media
There is lots of talk these days about acquiring fans, building community and driving two-way conversations, but significantly less is written about how these things correlate to the bottom line.
This is certainly true in the world of pro sports. Is social media more significant for driving revenue through ticket sales or merchandise? What do sponsorship deals on Twitter and Facebook look like?
See Kevin Cote (Golden State Warriors), Patrick Hooper (San Jose Sharks), Sam Laird (Mashable), Jonathan Martinez (Oakland Raiders), Bryan Srabian (San Francisco Giants) and Jason Mitchell (Movement Strategy) at the AllTwitter
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