Atlas Solutions Acquisition Discussed During Facebook’s 1Q Earnings Call

Measurement was a key topic discussed by Facebook Chief Operating Officer Sheryl Sandberg during the social network’s first-quarter earnings call Wednesday, and the company’s plans for Atlas Solutions, which it acquired from Microsoft in February, were front and center.

Measurement was a key topic discussed by Facebook Chief Operating Officer Sheryl Sandberg during the social network’s first-quarter earnings call Wednesday, and the company’s plans for Atlas Solutions, which it acquired from Microsoft in February, were front and center.

Sandberg said of Atlas during the earnings call:

Atlas is a really important part of continuing to develop our measurement capabilities. For the past decade, digital marketers have primarily measured success by focusing only on clicks. But this oversimplifies how people make purchase decisions, both offline and online, because it ignores everything people do and see before they do that last press.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in