Case Study: Mall’s Three-Pronged Method Of Boosting Facebook, Foot Traffic
At the tail end of 2011, Atlanta-based shopping mall Atlantic Station had attracted roughly 13,000 likes -- not too shabby a showing. But of course, the outlet hungered for a better showing.
At the tail end of 2011, Atlanta-based shopping mall Atlantic Station had attracted roughly 13,000 likes — not too shabby a showing. But of course, the outlet hungered for a better showing.
After putting in place a swift if simple social strategy developed by Atlanta-based Barnes Creative Studios, the shopping venue now brandishes more than 28,000 likes and counting.
The path Atlantic Station and Barnes Creative Studios took to doubling likes was tacking on three types of posts designed to offer users ways to connect and weigh in on community and cultural and company happenings.
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