ASCI: Customer Satisfaction With Social Media Drops, Especially Facebook and Twitter
Overall customer satisfaction with social media is down, with big guns Facebook and Twitter taking especially hard hits, according to a new report from the American Customer Satisfaction Index.
Overall customer satisfaction with social media is down, with big guns Facebook and Twitter taking especially hard hits, according to a new report from the American Customer Satisfaction Index.
The ASCI’s study, based on 5,125 customer interviews collected during the second quarter of 2016, found that customer satisfaction with the overall social media category slipped 1.4 percent compared with last year, to 73 percent, while Facebook plunged 9 percent to 68 percent and Twitter fell 8 percent to 65 percent.
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