Arkadium: Social gamers are much more likely to spend on Sim or building games
Part two of Arkadium’s recent research on social games monetization shows that 69 percent of purchasers have purchased in a Sim or building game. The survey was conducted with 1,576 US users 18 years and older who have played a game on Facebook before. You can read Arkadium’s first part of the report here and the second here.
Casino and card games (like Zynga’s popular Texas HoldEm Poker) come in at a distant second with only 27 percent of players having purchased there.
When asked why they purchased 51 percent of players who participated in the study responded they purchase to decorate or personalize.
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