Arkadium and Lifetime Digital Expand Partnership
Casual games builder Arkadium is expanding its partnership with Lifetime Networks’ digital arm. Continuing Lifetime’s focus on women’s entertainment, the new partnership will feature new series of Lifetime-branded iPhone titles, and the integration of prizes and sweepstakes for myLifetime.com’s existing online games portal.
In August, we looked at Arkadium’s efforts to further monetize advertisements in games by enhancing its community gaming portals, dubbed “Arenas,” through improving user loyalty. This included publisher options to drive traffic to revenue-based activities such as rating systems for existing games, user reviews, and player profiles.
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