Are You Part Of The 43 Percent Of Internet Users Who Tweet While Watching TV?

Do you tweet while you watch TV? If so, you’re part of a small but growing group of internet users. Apparently, 17 percent of adult social media users tweet while they’re watching their evening TV lineup – but 33 percent say they tweet after the show, and 18 percent tweet before.

While using twitter during a TV show still hasn’t caught on in the mainstream yet, marketers are willing to take a chance that the two are headed for a convergence, in a big way.

A new study from eMarketer

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in