Are Twitter's Mobile Ads Worthless?
Mobile ads are all the rage these days. Companies are jumping on the chance to target their consumers while they’re out in the world, refining the who, when, and where of serving ads in greater detail than ever before.
But new stats might make these marketers rethink their mobile strategy: up to 40 percent of mobile ad clicks are worthless.
ReadWriteWeb has the scoop on some new – and not-so-positive – information about mobile ads.
TradeMob conducted a study of over six million mobile ads within the ten biggest ad networks, and found that just about four in ten clicks don’t result in a return on investment for the advertiser.
Of this 40 percent, 22 percent were “mis-clicks”, which are accidental clicks made by someone scrolling or navigating using their mobile device.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in