Are Facebook's New In-Game Contact Importers the Octazen Team's First Project?

90 days ago today, Facebook confirmed the acquisition of Malaysia-based Octazen, a small team that had created one of the most sophisticated contact importer systems used by many consumer Internet companies these days. At the time, many considered the acquisition odd, but it was actually a very strategic move for Facebook. Its contact importer has played an extremely large role in both increasing growth and engagement over the years, so much so that when importing to a particular data source (like Hotmail or Gmail for example) goes down, it has significantly impacted Facebook’s daily growth.