Are Facebook Friends Of Brands Likelier To Buy?
Mere friendship doesn't necessarily make someone likelier to buy, at least not all of the time.
Mere friendship doesn’t necessarily make fans likelier to buy.
Some 36 percent of people feel more inclined to purchase a particular brand’s product after forming a friendship with the entity on Facebook.
About 61 percent are just as likely to buy the product as they were before befriending the brand on Facebook, and three percent become less likely to make such a purchase.
These statistics count among the juiciest parts of eMarketer’s “Facebook Marketing: Strategies for Turning Likes into Loyalty” report released this month.
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