How Arbor Mist Toasts Its 1M-Plus Facebook Fans

Arbor Mist raised its glasses to Facebook, as it became the first wine brand to reach 1 million likes, according to social media analytics platform Socialbakers, and its success hasn’t stopped at the like total.

Arbor Mist raised its glasses to Facebook, as it became the first wine brand to reach 1 million likes, according to social media analytics platform Socialbakers, and its success hasn’t stopped at the like total.

According to Arbor Mist parent Constellation Brands, 35 percent of Arbor Mist’s Facebook fans have increased their brand purchases since likings its page, and about 90 percent recommend the brand’s wines to their friends and families.

Constellation said Arbor Mist’s Facebook fans accounted for more than $28 million in revenue in the past 12 months, and the company boasts more than 2 million Facebook fans from all of its brands.

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