Apsalar introduces even more advanced user segmenting analytics

The San Francisco-based startup, which sells itself as a much more sophisticated analytics service provider than rivals Flurry and Kontagent, now allows developers using the service to segment their audiences based on almost unlimited attributes.

“Say you’re a mobile game publisher. You can target anyone who is in the U.S., who uses an Android phone, has completed level five in your game and has spent more than three dollars in a specific game and $10 across all your games,” explains Apsalar’s CEO Michael Oiknine.

Developers using Apsalar’s advanced user segments can generate reports by mixing and matching user attributes based on events — such as reaching a certain level in a game or starting a cart and adding a specific SKU to it — or how many times a user has completed a specific event such as...