Appssavvy Raises $7.1M for Social Game Ad Platform
Appssavvy, a New York-based startup focused on activity-based display advertising, has raised $7.1 million in a Series 1-A round that included AOL Ventures among previous investors True Ventures and The New York Times Company. StockTwits CEO Howard Lindzon and Scott Kurnit, founder of About.com and now AdKeeper, have also invested in appssavvy, which released the adtivity platform in September.
The developer is perhaps best known for its brand-to-game content integrations with major social game developers like Zynga.
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