Appssavvy Partners with Sometrics to Provide More Data to Advertisers
In order to take social advertising to the next level, developers are going to have to be willing to be more transparent with advertisers – that’s the word from Appssavvy CEO Chris Cunningham, whom I caught up with today at the SWAT Summit in San Francisco.
Appssavvy is partnering with analytics provider Sometrics and integrating the data into a dashboard that media planners can use to find apps that meet their reach and demographic requirements. The results? Ideally, more sales volume and bigger deals.
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