AppsFlyer, a Facebook Preferred Mobile Measurement Partner, develops support for mobile app action ads

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By Justin Lafferty Comment

MobileAppAdOptions

AppsFlyer, a Facebook Preferred Mobile Measurement Partner, announced that they’ve launched support for the newly-released mobile app action ads. Through the AppsFlyer NativeTrack SDK, developers can create engaging ads that get users to open up apps they’ve already downloaded.

AppsFlyer’s NativeTrack mobile app measurement platform allows developers and agencies to:

  • measure and optimize their entire mobile customer acquisition across multiple sources.
  • track in-app conversions and engagement metrics such as ROI (return on investment) and LTV (lifetime value) across all channels, allowing automatic or manual optimization.
  • launch retargeting campaigns across multiple networks
  • manage performance-based CPA (cost per action) or PPE (pay per engagement) campaigns across multiple media sources including affiliate networks, PMDs, ad networks, performance agencies, etc.

Oren Kaniel, the CEO and Co-Founder of AppsFlyer, commented on this announcement in a press release:

Increasingly, we see mobile app developers, publishers and brands spending more on mobile user acquisition. With AppsFlyer NativeTrack and the new Facebook Engagement Ads, advertisers have the transparency and the data they need to run smarter and more profitable app marketing campaigns.