Apple reports record iPhone sales in Q3, iPad sales under expectations

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By Brandy Shaul Comment

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Apple’s latest earnings report has revealed continually strong sales numbers for iPhone, while iPad sales came up short of expectations. Apple reported quarterly revenue of $35.3 billion with $6.9 billion in net profit. This is in keeping with the company’s $35 billion in net revenue and $8.8 billion in net profit in the year-ago quarter.

31.2 million iPhones were sold in the quarter ending June 29. This is a record for the June quarter, and marks a 5 million unit increase over the year-ago quarter figure of 26 million sold. At the same time, Apple reported sales of 14.6 million iPads, which Mashable reports is well under the expected sales of 17 million.

Expectations were already low for the quarter, given the lack of new hardware releases. Apple’s Q2 also saw a quarter-over-quarter iPad sales decline by 14.9 percent.

“We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services,” said Tim Cook, Apple’s CEO, via a company release. “We are really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.”

One of those new projects is iTunes Radio, Apple’s take on music-streaming service Pandora that allows consumers to discover music both new and old and instantly purchase any songs for their iTunes library. iTunes Radio will launch alongside iOS 7 later this year.

Apple is predicting revenue between $34 billion and $37 billion for Q4 2013.

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