Apple gains platform market share, Android and iOS combines for 91% of smartphone user base

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By Scott Reyburn

ComScore logoAlthough Google’s Android operating system remained the top smartphone platform, Apple once again gained market share, according to ComScore’s March 2013 Mobile Subscriber Market Share report. Also, the Android OS and Apple’s iOS combined for 91 percent of the U.S. smartphone user base of 136.7 million.

During the three month period from the end of December 2012 to the end of March 2013, the smartphone market penetration was up 9 percent to 58 percent, translating to 136.7 million users owning smartphones, with 71.1 million users who own Android smartphones and 53.5 million who own iPhones.ComScore top smartphone OEMs March 2013

The Reston, Va.-based analytics firm reported that Apple claimed the No. 1 spot as the top smartphone original equipment manufacture (OEM) with 39 percent — up 2.7 percent — of the U.S. smartphone OEM market share. Samsung nabbed the No. 2 position with a 21.7 percent market share, up 0.7 percent. Keep in mind that it won’t be another month or two before Samsung’s market share sees an effect from the recently launch Samsung Galaxy S4. Rounding out the bottom of the top smartphone OEMs chart was HTC with a 9 percent market share, Motorola with 8.5 percent and LG with 6.8 percent.

As per usual, the Android OS was the top smartphone platform with 52 percent market share, down 1.4 percent. Apple’s platform share rose once again, increasing 2.7 percent to 39 percent. BlackBerry came in at No. 3 with 5.2 percent share, falling 1.2 percent. Microsoft’s Windows Phone OS increased 0.1 percent to 3.0 percent and Accenture’s Symbian OS dropped 0.1 percent to 0.5 percent.ComScore top smartphone platforms March 2013