Apple Destroyed the Dream of Hyper-local Advertisements in Apps - Opportunity for Android?
Looks like Apple is in a really disagreeable mood iPhone app-wise. Stanza lost its ability to share ebooks via USB last week. Now, MacNN reports…
Apple prohibits App Store devs from using location-based ads
The ability to deliver hyper-local ads based on a person’s current location has been a big dream in mobile commerce for a long time. The large worldwide populatin of iPhone users, its GPS feature, and the favorable demographics of iPhone users (disposable income) makes it the ideal platform for location-based hyper-local ads.
If Android gains more market traction (and a decent app store), hyper-local location based ads could give it a leg up on the iPhone.
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