Apple begins countdown to 25 billion downloads on iOS

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By Kim-Mai Cutler Comment

Apple is inching closer to crossing 25 billion mark for downloads of iPhone and iPad apps. That’s up from 15 billion downloads in early July, implying that the iOS platform has on average seen about 1.5 billion downloads per month between then and now. That, of course, was backloaded into the holiday quarter after Apple launched the iPhone 4S.

To celebrate, Apple is awarding a $10,000 gift card for the app store, like it did more than a year ago when iOS crossed 10 billion downloads.

Appleā€™s chief financial officer Peter Oppenheimer said in the last earnings call that the company had paid out more than $4 billion to developers, including $700 million in the fourth quarter. Android platform is likely at half of iOS’ cumulative downloads after crossing 11 billion installs last month, according to Google’s most recent earnings call.

Here’s a look back how the ecosystem has grown since the store’s launch almost four years ago in mid-2008: