How Applauze, Threadflip, Cooliris, Swell Radio Benefit From Login With Facebook
Facebook Payments Product Manager Deborah Liu highlighted four applications that are having success with login with Facebook at the Appnation conference in San Francisco Tuesday: ticket discovery app Applauze, women's fashion commerce app Threadflip, photo app Cooliris, and radio app Swell Radio.
Facebook Payments Product Manager Deborah Liu highlighted four applications that are having success with login with Facebook at the Appnation conference in San Francisco Tuesday: ticket discovery app Applauze, women’s fashion commerce app Threadflip, photo app Cooliris, and radio app Swell Radio.
Applauze, which is powered by Facebook-owned cloud-app platform Parse, found that its users who login with Facebook:
- Account for 70 of its top 100 spenders
- Return to the app 20 percent more often
- Are 27 percent more likely to be repeat buyers
- Spend more per order on average
Threadflip found that users who login with Facebook:
- Spend twice as much time using the app.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in