Appia ends 2013 with revenue increase of almost 350%

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By Brandy Shaul

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Mobile user acquisition network Appia has announced its growth figures for 2013, including a revenue increase of 345 percent year-over-year. The company is second to Facebook in sponsored app downloads, and is responsible for more than 69 million app downloads to date.

Throughout 2013, Appia raised $11 million in additional funding, and achieved advertiser renewal rates of 95 percent. In addition, Appia’s staff size grew by 68 percent across its offices in San Francisco and Durham. Its client list includes companies like Candy Crush Saga developer King.

Appia focuses on the lifetime value of mobile app users, and offers a variety of “ad performance solutions” to advertisers and publishers. Its Discovery Ads platform, for one, offers the ability to add “native” advertisement to apps, in the same look and feel as the overall mobile app. In this way, the Discovery Ads tool aims to drive higher revenue and app downloads, while also maintaining the user experience within the original app.

“One of Appia’s biggest differentiators in the market is our focus on driving quality installs for our clients – and the 2013 numbers speak for themselves,” said Jud Bowman, CEO of Appia. “As the app landscape becomes even more crowded in 2014, we’re excited to continue connecting clients with the highest lifetime value users.”

Appia offers an SDK for both iOS and Android, with more information on the platform being available on the company’s website.