Appboy reveals In-App News Feeds to increase click-through rates

Mobile relationship management company Appboy has announced its in-app News Feed, aimed at increasing click-through rates and overall user engagement. Developers can use the News Feed to show custom messages and announcements to specific groups of users, and are encouraged to use the News Feed alongside Appboy’s other tools, like push notifications, in-app messages and mobile emails.

News Feeds can be customized to one of four different templates, and can display content of varying lengths and visual types.