Appboy introduces location targeting for increased mobile engagement

Image via Appboy

Mobile relationship management company Appboy has announced the launch of location targeting within its mobile toolset. This, mixed with the company’s existing user segmentation technology, is aimed at helping retailers, publishers and others with location-specific content, keep their users better engaged with their apps.

The location targeting feature will allow developers to isolate specific users, based on location, and send them multi-channel messaging in the form of push notifications, in-app messages, emails and more.

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