App Zap’s Counterintuitive Secret for Monetizing Through In-App Purchases? Make Your Game Paid
It may seem counter productive to ask users to pay for extra content in a paid app, but it’s not always, at least according to Munich-based startup App Zap.
Paid games with additional paid elements, whether it be extra content or in-game currency, is a trend we’ve been seeing more and more of lately. While it is easy to assume players will balk at the prospect handing over more money if they’ve already paid for a game, paid users will monetize at a much higher rate than free ones according to App Zap’s chief marketing officer Roman Bui.
The developer’s biggest hit right now is Kick
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