App User Acquisition Costs More in Swing States (Infographic)
Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states.
Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states.
Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post-install events in September, and it found that marketers with subscription-based apps who want to acquire consumers in swing states (those with a similar amount of support for both political parties) will pay 22 percent more when compared to acquiring consumers in non-swing states.
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