App Use Up 28% This Year: Nielsen
According to Nielsen, the average number of apps per smartphone has jumped 28 percent from 32 apps to 41.2012 apps over the past year. In addition, over the last year only 40 percent of mobile phones users in the U.S. had smartphones and today 50 percent of mobile subscribers have a smartphone. The number continues to grow.
The research firm also reported that app usage among Android and iOS users has more than doubled over the last year, accounting for more than 88 percent of app downloads in the last month.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in