Facebook Tweaks App Insights

By David Cohen 

AppInsightsActionObjectPerformance650Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps.

The social network outlined the changes to App Insights in a post on its developer blog:

Requests give people an easy way to invite their Facebook friends to your game or re-engage with friends who are already playing. We’ve improved the accuracy of request impressions and clicks (previously labeled as “accepts”) to give you more precise data to optimize your request dialog click-through rate. We are also adding a new report called “Action/Object Performance” that includes support of Open Graph types, including the ask, send, and turn-based action types that are available to game developers.

Previously, our click metrics for app stories on News Feed included likes, comments, clicks to a person’s Facebook profile, and other interactions. With today’s update, only interactions that drive people to your app are reported in App Insights. As the tooltip below describes, these interactions include clicks to open your app, to download it from an app store, or to your app’s website.

Because App Insights will now only report traffic driven to your app, not likes and comments, you may see a decline in app story clicks in your Insights dashboard. This new click metric provides a more accurate representation of the traffic that your stories are driving to your app.

Developers: What do you think of these two updates to App Insights?