You may not be able to actually check in to a hotel with the new application released by buuteeq Tuesday — other than with Facebook places or foursquare — but you can do just about everything else.
An app called buuteeq for Facebook enables hotels to offer potential guests views of rooms, photos, maps, and the ability to make reservations directly via the hotels’ Facebook pages.
The software appears to compete with a set of hotels tab offered by SocialApps HQ.
The app from buuteeq (which insists on no initial capital letter) allows hotel owners and managers to provide the following information and features directly on their Facebook pages:
- Room photos, descriptions, and amenities;
- Maps, nearby points of interest, and detailed directions;
- Photo galleries featuring rooms, the property, and surrounding views; and
- Direct access by travelers via Facebook to the hotels’ booking engines.
In addition to this app, available to hotels free of charge, buuteeq also offers a Digital Marketing System as a paid subscription.
The system enables hotels to market themselves via the web, mobile devices, and social media.
Chief Executive Officer Forest Key said:
Facebook is a critical channel for marketing, and hotels recognize this, but they’re not yet using Facebook to find and convert guests. Many guests come across a hotel first on Facebook, and a hotel-like experience is the first thing they should see. The buuteeq free Facebook App for Hotels takes the best of the Web experience and meshes it with Facebook to create a true conversion tool for independent hotel
Would the ability to view all of the information mentioned above and book rooms directly via Facebook influence your travel decisions?