Facebook Adds App Events Support to Unity SDK

Facebook announced that it is extending support for app events to games using the Unity software-development kit.

AppEvents650Facebook announced that it is extending support for app events to games using the Unity software-development kit.

Shachar Gershoni wrote in a post on the Facebook developer blog that developers will gain a greater understanding of the performance of their Unity games, adding that the social network released a guide for developers looking to begin using app events.

Gershoni wrote:

If you’re building games using the Unity SDK, you’ll now be able to log app events for your games, meaning you’ll be able to see how your Unity game is performing, better understand the demographic makeup of people who respond to your ads and run more effective advertising campaigns.

For instance, you can use app events to determine which level of your game is the hardest, based on where players drop off in the game.

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