App discovery service AppGratis raises $13.5M in Series A funding, delivers up to 700,000 installs for app developers

iOS app discovery service AppGratis announced a $13.5 million Series A round of funding today led by Iris Capital, with participation from Orange Publicis Fund.

AppGratis is an app that features one free app a day and sometimes an app that’s heavily discounted as well.

“I look at the market today and I see people throwing millions [of dollars] at building the most complex technologies around app discovery. We’re throwing a lot of money at building the simplest product you can find in the market today,” AppGratis founder and CEO Simon Dawlat told Inside Mobile Apps.

Since AppGratis’ launch in the U.S.

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