App Developers Embracing Subscription Model

Earlier this year we wrote about how Android users are not buying apps. Earlier reports also stated that iPhone users buy more apps than Android users. Well, a Gigaom article suggests that those numbers are changing, but with a twist. According to the article, which cites data from Distimo, in-app purchases account for 72% of the revenue from the App Store, and a significant number of in-app purchases are being made with free apps.

I think it shows that iOS developers are moving towards a model of increasing revenues by selling content and features within their apps.