App aims to simplify Facebook ad offerings, lets advertisers visualize 'premium' units
Facebook now offers a tool for potential premium advertisers to see mock-ups of how their ads will look and where they will appear.
The “Facebook Demo Tool” app is intended to help advertisers understand the complexities of the social network’s new ad offerings. With Sponsored Stories and page-post ads, advertising on Facebook is becoming increasingly different from traditional search and display. To appeal to big brands and agencies, the company has to make its platform easy to understand.
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