Apple CEO Tim Cook Apologizes for Apple Maps, Suggests iPhone Owners Use the Competition

Apple Maps has turned out to be an utter fiasco since it launched last week, and the situation is now so bad that the CEO has had to apologize. There is an open letter posted on the Apple website from Tim Cook,and he is quite contrite.

But as interesting as that letter is, I have something better. A contact at Apple has slipped me the original unedited version of the letter. It paints a much different picture.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in