AP: Still Early for Mobile Advertising
The Associated Press reports that while all sorts of initiatives are underway, mobile advertising is an industry still in its infancy but showing promise:
“More than 80 percent of Americans now own cell phones – a statistic Jupiter Research analyst Neil Strother equated with carrying a potential advertising channel in their pocket.”
Advertisers are gambling small amounts of money with lots of different chips, trying everything from contests to banner ads, to see what works and what doesn’t.
“It’s the Wild, Wild West right now,” said Rick Sizemore, chief strategy officer for the tech consultancy Multimedia Intelligence, in the report.
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