Aol will look to boost its original video offerings by adding at least six scripted Web series from Vuguru, the digital studio started by former Disney CEO Michael Eisner.
Each project will be produced as a continuous story of approximately 90 minutes in length, and the comedy and drama series will be made available in segments of 5-20 minutes, according to The New York Times. Financial terms of the transaction were not revealed, but Aol and Vuguru will work together to package and sell the productions in order to maximize audience engagement and advertiser interest.
Aol CEO Tim Armstrong told the Times, “We feel like we are building the future of great high-quality video content,” and Eisner added that the six offerings are “story-telling series, emotional series. These are shows that, in another form, could be on cable.”
Armstrong said in a release:
Until now, there’s been a gap in the online-video consumer experience between user-generated video and the high production values of TV and film. In joining forces with Vuguru and other premier studios and production companies, Aol is uniquely able to bridge that gap by bringing top-quality, original video to the millions of users who come to our site each day. The magical combination of Aol’s impressive reach with one of the most visionary content creators will help us become a market leader in this largely untapped space.
The Internet’s next growth phase will be powered by professional, high-quality, story-driven content, and the key to success is delivering that content to as many users as possible. With Aol’s best-in-breed distribution strength, I couldn’t have asked for a better partner to help reach that goal.
And Vuguru president Larry Tanz said:
AOL’s significant commitment to premium video content is inspiring to Vuguru, which is equally focused on the same.