AOL Scoops Up Bebo
GigaOM reports that AOL bought third-ranked social network Bebo today for $850 million.
Randy Falco, chairman and CEO of AOL, said that it gives the company a social media play, and will allow them to “leverage Platform-A across our combined global audience. This positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers,” according to the report.
Blogger Om Malik wrote that the deal “also shows the schizophrenic nature of [parent company] Time Warner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in