AOL Launches Healthy Living & Industry Social Communities

By David Cohen Comment

AOL is in full online-community-launching mode, announcing the debut of AOL Healthy Living, a consumer-targeted online destination focused on wellness and community engagement around mind and body health, and trade media-targeted AOL Industry, which will cover the energy, government, and defense sectors.

AOL Healthy Living is being overseen by department editor Alana B. Elias Kornfeld and wellness editor Patricia Fitzgerald, and the interactive community offers video, live Q&As, and advice on topics including healthy eating, fitness, unplugging and recharging, sleep, exercise, diet, vitamins, achieving happiness, stress reduction, spiritual development, mindfulness, and relaxation.

AOL Industry debuted Monday with the launch of AOL Energy, with AOL Government and AOL Defense to follow. Vice president and general manager Jay Kirsch will lead AOL Industry, with Peter Gardett, Wyatt Kash, and Colin Clark, respectively, named editors of AOL Energy, AOL Government, and AOL Defense.

The community will offer subject-specific news, information, tools, video, analysis, and niche communities allowing professionals, experts, and government employees to engage each other, and LinkedIn functionality was included to give users the opportunity to connect with industry leaders.

AOL Huffington Post Media Group president editor-in-chief Arianna Huffington said of AOL Healthy Living:

Coverage of medical and health-related issues has always been a part of our editorial DNA, so I’m delighted that we’re expanding on this focus with the launch of AOL Healthy Living. People are no longer passive participants when it comes to staying healthy, so we feel it’s critically important to give them a one-stop shop for the best information on healthy living that’s available. Our goal is to inform, enlighten, engage, and inspire our community to make more educated decisions about their mind, body, and spirit.

Huffington added on AOL Industry:

Launching AOL Industry allows us to bring to specific business sectors the same sense of community for which AOL Huffington Post Media Group consumer sites are well-known. We’re applying a blend of news, opinion, and engagement to industries that have their own unique audiences, and creating a forum for influencers to connect and communicate with one another. We’re excited to launch AOL Energy today and see the site as an original offering for decision-makers and experts looking to keep up with a fascinating, fast-moving, and complex field.

And Kirsch said:

We believe there’s a great opportunity in creating targeted platforms by and for influencers in distinct industries and government. These sites will combine the best of news and information with the social, visual, and personal aspects of today’s Web. In fast-moving, specialized industries, decision-makers need an easy-to-use, authoritative source to stay on top of the news and to connect with one another. We’re thrilled to announce our editorial leadership team — Peter Gardett, Wyatt Kash, and Colin Clark — all of whom bring years of expertise and a keen sense of what matters most to their discerning audiences.