AOL Aims High on Mobile
BusinessWeek just posted a story on AOL’s mobile ambitions, and they’re more relevant than you’d think.
“U.S. traffic to AOL’s mobile Web site is higher than that to Google Mobile’s and double that of MSN Mobile’s,” according to Hitwise and reported by BusinessWeek. Mobile phone users also tend to spend much more time on AOL’s sites than Yahoo’s, said David Gill, an analyst with consultancy Telephia, in the article. “Their audience is highly engaged, and advertisers like that,” he said.
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