How Angry Skeptics Can Bring Down Crowdfunded Projects
The crowd aspect of funding seems to be the double edged sword. With a groundswell of grassroots support comes free viral marketing and a doggedly local audience who want to see the project through to success. With the diversified nature of the backers, doubts that creep in can become toxic to the entire project.
Crowdfunding has become a remarkably popular way to bring your interesting or quirky project to market, without the need for venture capital, or going cap-in-hand to potential investors. With the integration of social media into sites like Kickstarter or Indiegogo it’s very easy to tell your friends just how much you care about a Veronica Mars movie, or the perfectly designed cookie dunking bowl.
However, along with the crowd comes the potential for a mob. With a wide variety of investors picking over every detail of your pitch and your technology, small inconsistencies can become heated arguments.
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