Consumers have downloaded more than 25 billion Android apps through Google Play.
To recap, it took Google Play almost 20 months to see its first billion downloads, but the second billion took just five months, and the third took two months. By December 2011, Google was reporting its app store store was seeing more than 1 billion downloads a month and had passed 10 billion lifetime downloads. By June 2012 Google reported Google Play had passed 20 billion downloads.
Now, just under three months later, Google Play is up to 25 billion downloads. This means that Google Play is probably close to seeing somewhere between 1.5 and 1.7 billion downloads a month at this point. By comparison, Apple announced at its June WWDC event that iOS has seen over 30 billion lifetime app downloads.
Google is celebrating the milestone with a major sale. For the next five days, the company is discounting a variety of popular, paid Android apps from developers such as Gameloft, EA, Rovio and Full Fat to $0.25. It’s a strategy the company used when it rebranded the Android market to Google Play and when Google Play passed the 10 billion download mark in December 2011. The tactic not only rewards customers with sizeable discounts on premium apps, it also gives Google a way incentivize Android owners to add payment data to their accounts, which in turn should reduce the friction surrounding future purchases.
Google also announced there are now 675,000 apps available in Google Play, putting its store on even footing with iOS, which now boasts 700,000 apps according to figures revealed by Apple at the iPhone 5 launch event.