Android Suprasses iOS in Ad Volume, But iOS Still More Lucrative

In the final quarter of 2012, Android nudged out iOS as the mobile operating system driving most ad impressions, but iOS still delivers more revenue to mobile content publishers, according to a report released today by Opera.

In the final quarter of 2012, Android nudged out iOS as the mobile operating system driving most ad impressions, but iOS still delivers more revenue to mobile content publishers, according to a report released today by Opera.

In the last quarter, with heavy sales of the Samsung Galaxy S III phone, Android had a two-percentage-point edge over iOS in market share of total ad impressions. Ad impressions refer to the number of ads served to users.

Still, iOS led the pack with the highest ad cost and the most revenue delivered to content publishers.

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