Android and iOS Regional Strengths Revealed by Holiday Activations

Android and iOS finished Christmas in a dead heat this year, with new activations split almost evenly between the two platforms.

According to Localytics, between December 23 and 26th, there were 12.5 times the normal amount of iOS activations, and 12 times the amount of Android device activations. On Christmas Day alone, there were more than 6.8 million activations of new Android and iOS devices, a 353% jump over December’s daily average.

While iOS may have won the overall battle, Android activations increased at a faster rate and dominated very different markets.

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