As predicted, Christmas Day was a great day for mobile developers, as app download totals for both Android and iOS set new records.
According to mobile analytics company Flurry, almost quarter of a billion iOS and Android apps were downloaded on December 25th this year – making the day the biggest in the history of both platforms. On average, 108 million apps were downloaded every day between December 1st and 20th this year, but on Christmas Day download volumes jumped 125 percent to 242 million apps. Developers sometimes see more than 10 percent of their annual of downloads in the last two weeks of the year around Christmas.
The download “primetime” for apps is between 7 and 10 p.m. and Christmas day proved to be no different as volumes spiked after consumers got away from family and turkey and settled down with their new presents. Between 8 and 9 p.m. alone on Christmas day almost 16 million apps were downloaded, double December’s average rate of about 8 million apps in the same time frame.
Overall, Flurry saw new device activations jump 353 percent on Christmas Day, with consumers all over the world unwrapping more more than 6.8 million smartphones, tablets and eReaders. A standard day in December 2011 recorded about 1.5 million new device activations. The previous record holder for single day with most device activations was Christmas day 2010, where Flurry recorded 2.8 million device activations.