Android Accounts For 53% Of All Mobile Ads, Beating iOS In Second Quarter
Android has further consolidated its top position in mobile advertising by securing 53% of all ads served to mobile devices during the second quarter in 2011, according to the latest report from Millennial Media, the largest independent ad network. Apple’s iOS stands second with 27% (4% increase from Q2 of 2010) market share.
The fact that there are far more Android phones available than the iPhones also contributed to Android’s success. More than two-third of the top 20 devices populating the Millennial’s list are powered by Android, compared to only four iPhones models (original iPhone, 3G, 3G S and iPhone 4).
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