Andrew Ross Sorkin on Launching and Growing The New York Times Dealbook

Back in 2001 when most pubs were still trying to figure out what, if anything, to do with their content online, Andrew Ross Sorkin launched the email newsletter Dealbook as an aggregator of business news for The New York Times. Today, the Dealbook blog has grown into a leader for breaking news and even influences Wall Street legislation.

“Dealbook starts as this email with this just amazing audience. If you were just to look through this subscriber list of just who’s on it, it’s just a who’s who of everybody,” Sorkin said in our Media Beat interview.

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